Who are you?!
Ask
any of your friends to describe your identity and although they might
struggle at first, they’ll probably be able to define you pretty
accurately after giving it some thought. Think about your friends- how
would you describe them? Funny, loyal, sassy, quirky, arty, studious,
ambitious, smart, free-spirited, clumsy, caring, intuitive….the list
goes on and on! They’ll all have something a little bit different, after
all, they are all unique. And you will have a list of words which
describe you which no one else you know will have in quite the same
combination.
Buying from who you ‘like’
When you think of
the different airlines, they all have their own identity too. Companies
spend a lot of money on advertising campaigns to make it clear how they
are different and what makes them stand out. It makes it easier for
customers to choose to book flights with an airline if they ‘like’ their
concept and what they stand for. We make buying choices like this all
the time. Have you ever walked round the supermarket and reached for a
brand of food or beauty product because the adverts have shown you that
you ‘like’ them? Even if it means choosing a slightly more expensive
product than one which has branding you don’t recognise or feel you
relate to?
Crew reflect the company brand
So understanding
about identity and brands is one thing, but how can you make this
useful to you as a cabin crew applicant? Airlines don’t see media or
advertising campaigns as their only chance to promote who they are and
what they do. They recruit staff to deliver that message day in day out
through the service and care they provide to their customers. So when it
comes to making selection decisions, they will chose candidates they
feel will do a good job of delivering that message effortlessly.
Showing you care
You
can’t change who you are, but you can be mindful of what is important
to your potential employer when you submit your application or prepare
for your assessment day. By showing that you care about these things
too, it might make it that little bit easier for your airline to choose
you to join their team.
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