Operational
- Identification of new routes in order to achieve Company’s marketing
goals and services level pertaining to the assigned territory
- To prepare the Marketing/Business Plan and to allocate
responsibilities for the attainment of marketing goals and services
levels
- Monitor performance of marketing goals and services levels, taking
remedy if any shortfalls in consultation with Senior Manager Sales
- Development and achievement of sales target.
- Developing suitable sales strategy for the market and ensure achievement of market share
- Recommend on passenger fare and cargo rate structure to ensure high yield and to maximise the revenue
- To devise, implement, operate and maintain campaigns and other marketing devices to maximise the uplift
- To liaise closely with the Senior Manager Sales in all aspects of medium and long term corporate development
- Ensure active participation in YIC to improve the yield
- Develop general business opportunities including but not limited to
corporate houses, hotel industry, tourism companies, media personnel and
exhibition organizers to improve the market share
- Take immediate decisions in liaison with Senior Manager Sales to take care of any situation affecting the load factor/yield
- Ensure that the Sales Manager’s visit all the travel agents and top
corporate clients to ensure maximum distribution and achieve high
sales/yield
- Should always strive to keep the cost of operations under control
without compromising on the quality of operations/image of the Airline
- Improve Oman Air image through effective media advertisements,
personal interactions and through any other industry accepted practice
in liaison with marketing communication Department.
- Shall be responsible for compliance with all provisions of the local
laws applicable and if necessary to meet government agencies/officials
and sort out issues of operational importance.
- To develop and maintain good relations with Ministry of Transport,
Director General of Civil Aviation, Airport Authorities, Security
agencies etc
- Ensure a member of the staff has been appointed as the Emergency Response Coordinator at every station under your purview
Plan manage and support development of people in the station team.
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